Terra Touch is a unique pottery and ceramics studio nestled in the heart of a charming village Cold Springs in Putnam County, a vibrant district in New York City.
Solution
The goal of the created identity was to communicate Terra Touch’s philosophy in an authentic way and increase recognition in the marketplace. The color palette and atelier font reflect the founder’s sensitive nature and attention to detail, graphic elements create a direct association with physical products and emphasize the high craftsmanship of the artisans. Consistency in visual style and media design builds a strong connection with new customers. The overall design aimed to evoke a sense of nostalgia and timeless elegance, while maintaining a modern and approachable feel.